We'll check out the settings of your advertising campaigns and their compliance with the chosen strategies, review the bid adjustments and other parameters.
2. Target audiences
We'll evaluate the width of an audience coverage, the apporoporiation of keywords and negative keywords. Also we will analyze the usage of special operators for excluding the non-target audience.
3. Google Ads
We will measure the quality of your Google Ads. Check it out for relevance, USP and compliance of the landing page and the keywords.
4. Statistics and bid adjustments
We'll analyze your Google Ads perfomance by ad campaigns, groups, gender, age and type of device.
5. Analytics
There is no point in running a campaign without a properly set Analytics system. We'll study your Yandex.Metrics and Google Analytics settings.